Record Scoring & Profiling

Creating a profile and assigning a qualitative value to your contact records allows you to segment and target based on the various quality tiers within your data. RRDB L!VE will build a profile and assign a score to contact records that you run through our Contact Validation & Enhancement services.  Use the default scoring algorithm or implement a customized one.

Feature highlights include:

  • Turn a few basic pieces of contact data into an information-rich profile
  • Define quality tiers based on ranges of record scores
  • Maximize the value of your data by creating segmentation & targeting opportunities that were not possible before
  • They say a picture is worth a thousand words ... see the illustration below

Sample Record


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