Data Validation & Verification

The quality of data is not uniform, necessitating careful examination to ensure its reliability. By diligently checking and confirming the accuracy of your contact records, you build credibility with data partners, reduce the likelihood of fraudulent activities, enhance marketing initiatives, and stay compliant. This approach not only protects your reputation but also contributes to financial success.

RRDB L!VE provides comprehensive tools to authenticate your contact data.

Contact Standardization & Validation

Ensuring that names, emails, phone numbers, and addresses are correctly formatted, genuine, and up-to-date, serves as a foundational step in maintaining quality communication and data integrity.


  • Formatting and standardization of name, email, phone and postal address.
  • Proper casing of name, street address, city, state and email.
  • Correction of common misspellings and typos (in name, email, street, city etc.).
  • Vulgarity and suspicious word detection.
  • Name validation.
  • Postal address validation and move updates.
  • Validation of phone numbers and email addresses.

Contact Qualification & Verification

Boost efficiency and ROI by eliminating bad data and then pinpointing the most relevant contacts, ensuring that efforts are channeled toward those most aligned with business objectives and likely to engage or convert.


  • Confirm identity by validating that the name matches what is on record for the phone number, email and postal address.
  • Evaluate contactability to ensure engagement with all viable contacts, while prioritizing those that are the highest quality.
  • Identify the clearly unusable and high-risk contacts so they can be rejected, thereby avoiding wasted resources.

Phone Activity, Validation & Intelligence

Understanding a phone number's activity, connectivity, owner specifics, and line category is pivotal for optimizing both inbound and outbound call functions.


  • Determine if the phone number has been consistently active over recent months, indicating that it's still in regular use and of high value.
  • Conduct live validation to ensure the number is active and connected.
  • Identify line type (mobile, landline, VOIP, prepaid) & carrier to know which numbers can accept text messages, filter and route calls, and to tailor communications.
  • Retrieve identity and demographic details of the phone owner to enrich your CRM database or display to agents.

Email Validation

A successful email marketing strategy requires verifying that emails are active and deliverable. Sending to inactive addresses or spam traps can hurt your reputation. Use our email validation service to ensure your emails are both valid and can be successfully delivered, safeguarding against hard bounces and potential IP blocks.


  • Identify hard bounces, disposable emails, spam traps, complainers, bots, seed accounts and more.
  • Perform a multi-method verification of the email address to accurately confirm deliverability.


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