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Data Quality APIs
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Contact Validation API

Contact Validation API

Standardizes, corrects, and completes contact data, verifies postal address, confirms the name associated with the address, and appends Gender and DOB.

Formatting:

  • Phone numbers 
    • Standardized 10-digit format
  • Postal addresses
    • Standardized single line address
    • Proper casing
    • 2-digit state code
    • Zip code +4
  • Emails
    • To lower case

Proper Casing:

  • Names, addresses, city, state and email

Auto-Correction:

  • Correct misspellings in names and addresses
  • Correct typos in email (i.e. gmaill.com -> gmail.com)

Appends:

  • Gender
  • DOB (Month + Year)
  • DOD (Date of Death)
  • Missing city, state or zip
  • Postal address moves (optional)

Validation:

  • Postal address is valid to building or unit level.
  • Postal address is deliverable by USPS or third-party service.
  • Name and address match the data on record.
Contact Qualification API

Contact Qualification API

Confirms the name associated with a phone number, determines the phone activity and line type, and assesses the level of contactability.

Key Features:

  • Indicates whether the provided name matches what is on record for the phone number.
  • Measures the activity of the phone number over recent months.
  • Determines line type (i.e. Mobile, landline, VOIP etc)
  • Assesses contactability ranging from 'Very High' to 'Very Low' by considering the result of name matching, the type of phone line and its carrier, phone activity levels, and other factors.

Benefits:

  • Maximize marketing efforts by pursuing all highly contactable prospects.
  • Prioritize records based on their level of contactability.
  • Correlate essential data points, such as the name matching status, phone activity score, and contactability level, to determine which data sources are producing the highest quality prospects.
Demographics API

Demographics API

Option for "Contact Validation API" to append premium demographics including household size, homeowner status, length of residence, and more ...

Demographics:

  • Presence Of Children
  • Children Age Range
  • Presence Of Senior
  • Education
  • Occupation
  • Political Party
  • Ethnic Code
  • Ethnic Group
  • Credit Card User
  • Marital Status
  • Household Size
  • Length Of Residence
  • Homeowner or Renter
Economic Insights & Property APIs

Economic Insights & Property APIs

Provides essential household financial indicators for income, spending, credit, and debt, as well as homeowner and property details.

Premium Economic Insights API

  • Household Income Level and $
  • Household Spending Level and $
  • Household Affluence Rating
  • Household Stability Rating
  • Active Credit Accounts Level
  • Credit Utilization Level
  • Debt to Income Level
  • Credit Score Level

Property API

  • Owner Name & Address
  • Year Built
  • Estimated Market Value
  • Property Type (Condo, Townhouse, Single-Family, etc.)
  • Number of Stories
  • Number of Bedrooms and Bathrooms
  • HVAC Heating (Forced Air, Heat Pump, Electric, Gas, Solar, etc.)
  • Tax Assessment Year & Value
  • Lot & Building Square Footage
Email Validation API

Email Validation API

Performs a multi-method verification of an email address to accurately confirm deliverability and identify hard bounces, spam traps and other email threats.

Key Features:

  • Uses network and reputation-based data, and a live ping against the provider to confirm the email address is a valid existing account that is receiving messages.
  • Identifies:
    • Hard Bounces (Undeliverable)
    • Disposable Emails
    • Spam Traps
    • Complainers
    • Bots
    • Seed Accounts
    • ... and more

Benefits:

  • Identifying and avoiding spam traps and complainers helps maintain a good sender reputation, which is crucial for ensuring that emails are not marked as spam by email service providers.
  • By ensuring that emails are sent only to valid and active accounts, resources such as time, bandwidth, and money are used more efficiently, avoiding waste on undeliverable or irrelevant contacts.
Phone Validation API

Phone Validation API

Determines the connectivity of a phone number with a high degree of accuracy and returns the line type to identify mobile, landline or VOIP numbers.

Key Features:

  • Conducts live validation through telecommunications databases and directly queries the phone network switches to ensure the number is active and connected.
  • Returns line type (mobile, landline or VOIP) allowing businesses to tailor their communication strategies.
  • If the status of the number cannot be confirmed for any reason, it will be identified as connected, so viable data is never discarded.

Benefits:

  • Live validation ensures that the information is current. This is particularly important in a dynamic environment where phone statuses can change frequently.
  • By ensuring that phone numbers are active and connected, businesses can avoid wasting resources on contacting numbers that are no longer in service or are incorrect.
Phone Activity API

Phone Activity API

Assesses a phone number's activity history over recent months and offers a swift response for phone validation without live connectivity checks.

Key Features:

  • Ensures that the phone number has been in regular use over recent months, thus indicating its authenticity and reliability.
  • Returns line type (mobile, landline or VOIP) allowing businesses to tailor their communication strategies.
  • While it's more cost-effective than live connection verification, it maintains a dependable accuracy with minimal false positives.

Benefits:

  • Offers a practical solution for organizations looking to balance budget constraints with the need for reliable results, particularly in high volume.
  • By ensuring that the phone number has been in regular use, the risk of contacting inactive or outdated numbers is significantly reduced, leading to more productive outreach efforts.
Phone Identity API

Phone Identity API

Retrieves a wealth of information regarding a given phone number, encompassing its line type, the carrier name, and the contact details tied to that number.

Key Features:

  • Draws from an expansive and regularly updated database, ensuring broad coverage of US phone numbers.
  • Identifies the number as belonging to a business or person and extracts the name, postal address, and email address. For businesses, the industry type is returned, otherwise age range and gender are returned.
  • Determines the line type—whether mobile, landline, VOIP, or prepaid—and identifies the carrier name, providing a clear picture of the number's origins and service provider.

Benefits:

  • Validate and enrich your contact list by matching phone numbers with the corresponding names, addresses, and emails in the database.
  • Automatically populate CRM systems with incoming caller details, streamlining customer service and sales processes.
  • Screen out potentially problematic numbers and carriers, reducing the risk of fraudulent interactions or unreliable communications.
Risk Scoring APIs

Risk Scoring APIs

Identifies known risks associated with phone and/or email data and detects unusual patterns or behaviors that indicate fraudulent activities.

Phone Risk API

  • Performs a score-based risk assessment (with recommended allow/flag/block actions) that takes a phone number as the primary input, along with the end-user IP address and the email address.
  • Leverages a worldwide fraud data consortium, to analyze and assess any risks linked to the data.
  • Identifies unusual patterns or behaviors that resemble fraudulent activities.
  • Risk can come from multiple vectors including known fraud tied to the data, suspicious traffic patterns & activity, and usage velocity abnormalities.

Email Risk API

  • Coming soon ...
TCPA Litigator, RND & DNC APIs

TCPA Litigator, RND & DNC APIs

Scrub phone numbers against known TCPA litigators, the FCC's "Reassigned Numbers Database" (RND), and DNCs that you are subscribed to.

TCPA Litigator API

  • Checks a phone number against one of the largest and most comprehensive databases of known TCPA litigators and serial plaintiffs.
  • Both inbound and outbound call marketers should do this as a best practice.

RND API

  • Utilizes the FCC's "Reassigned Numbers Database" to identify whether a phone number has changed ownership since the date you acquired permission to contact.

DNC API

  • Scrubs against the national and state DNCs that you are subscribed to.

 

 

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