Record Scoring & Profiling
Creating a profile and assigning a qualitative value to your contact records allows you to segment and target based on the various quality tiers within your data. RRDB L!VE will build a profile and assign a score to contact records that you run through our Contact Validation & Enhancement services. Use the default scoring algorithm or implement a customized one.
Feature highlights include:
- Turn a few basic pieces of contact data into an information-rich profile
- Define quality tiers based on ranges of record scores
- Maximize the value of your data by creating segmentation & targeting opportunities that were not possible before
- They say a picture is worth a thousand words ... see the illustration below